Monday, December 30, 2013

Kmart’s Advert Named One among 2013′s Worst

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Kmart’s advert to advertise a free delivery provider that options clients announcing issues like they will “ship my pants” or “I simply shipped my mattress” used to be named considered one of 2013′s worst by using one of the most high executives within the merchandising industry.


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Google Advert Named One among 2013′s Perfect

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Google’s advert that featured an Indian-Australian adoptee who discovered his start mom the use of Google Earth was once named one in every of 2013′s absolute best via one of the vital high executives within the promotion industry.


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‘Name of Accountability: Ghost’ Advert Named Considered one of 2013′s Worst

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Activision Blizzard Inc.’s motion-packed industrial for the videogame “Name of Accountability: Ghost” that presentations a gaggle of younger males and actress Megan Fox collaborating in a shootout in Las Vegas used to be named one of the most worst advertisements of 2013 within the WSJ’s annual survey of promoting executives.


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GoldieBlox Inc.’s Advert Named Certainly one of 2013′s Very best

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GoldieBlox Inc.’s advert that featured three women who become bored whereas staring at princesses on TV and construct an complex Rube Goldberg-fashion computer is known as one of the vital very best of 2013 within the WSJ’s annual survey of promoting executives.


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Mazda’s Recreation Changer Advert Named Considered one of 2013′s Worst

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A sequence of commercials through Mazda that highlighted “sport changers” from the worlds of activity and science have been named among the many worst commercials of 2013 by means of one of the most high executives within the promotion industry.


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Dove Advert Named Considered one of 2013′s Absolute best

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Dove’s advert marketing campaign that factors out how very important girls are of their very own seems is known as certainly one of 2013′s perfect commercials by means of probably the most prime executives within the promotion trade.


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Samsung Advert Named One in all 2013′s Worst

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Even though Samsung has efficiently given Apple’s industry a run for its cash, partly by means of matching Apple’s advertising high quality, a Samsung industrial used to be picked as one of the most worst commercials of 2013 within the WSJ’s annual survey of selling executives.


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Chipotle Advert Named Considered one of 2013′s Worst

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Chipotle ‘s three-minute animated video advert that pokes enjoyable on the processed-meals trade is called one of the crucial worst commercials of 2013 with the aid of one of the most high executives within the merchandising industry.


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Delta Will Honor Rock-Backside Fares Offered by way of Mistake

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Delta will honor the extremely low fares offered after a pc glitch on Thursday. Jack Nicas joins Lunch Wreck with small print of the error, and the way many individuals obtained in on the cut price to beat all of them. Picture: Getty Photography.


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Twitter Rally Picks Up Steam

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It’s a contented vacation for Twitter buyers. The inventory has been on a tear, up greater than a hundred and seventy% when you consider that its early November IPO, now one of the best U.S.-listed IPO for firms that raised greater than $a hundred mln this 12 months. Steven Russolillo joins the Information Hub. Photograph: Getty Photography.


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Monday, November 18, 2013

How to Increase Your Natural ‘Star Power’- Even if You’re Not Famous

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Star power is like many other things: you know it when you see it. But how can you ensure that people are seeing you as a power player?


A recent Forbes article discusses just that: how to own a room when you first walk in, how to emanate confidence — in other words, how to increase your “star” power. The author, Rob Asghar, provides several tips on how the common man can help himself come across like the President and CEO.


marketing-bevans-branhamHis first suggestion is to take an acting class. Learning to act can help timid or humble businessmen and women express themselves outwardly, displaying the positive aspects of their persona hidden by doubt or insecurity. This ability, Asghar argues, can go a long way to enhance and promote a career.


Next he says, is to try an improvisation class. Forcing yourself outside your comfort zone, improvisation can help you think on your feet, extemporaneously. Asghar writes that you’ll thank yourself for it the next time you have a high stakes job interview, sales presentation, or earnings call.


Perfecting the pause is another skill, Asghar argues, that can help you seem like all-star. He writes that the ability to sit silently and contemplate, during a meeting or a conversation, will improve your presence dramatically from using space holders like “um.”


Asghar’s next tip is to “ask for what you want.” Don’t be passive. It’s not rude to assert yourself to get what you want; it’s what successful people have been doing for years.

And don’t apologize or make excuses – stars don’t do that. If they’re late, you wait.


Perhaps his most important tip is to trust yourself. Act on your instincts, Asghar writes, because they’ve been honed over mankind’s many lifetimes to steer us in the right direction. Having the confidence to act on a gut feeling is one of the biggest assets of a star.


Overall, there is one comprehensive theme when it comes to star power, according to the article. It is not so much about branding yourself with your words or work, it’s about managing your own energy. If you can do that, Asghar says, you’re one giant step closer to being viewed as a star.


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Friday, November 15, 2013

Music With a Message About Poverty

Art and activism have always had tangible histories. Upton Sinclair’s 1906 novel, The Jungle, was a fictional work that changed the face of American labor . At the turn of the 20th century, Nellie Bly and fellow muckrakers used photography to shed light on poverty and poor working conditions, both in New York City and around the world.


And today we have the Global Citizen Festival.


Humanitarian Bevans BranhamAn article was recently published in the New York Times entitled, “Music With a Message About Poverty.” In the article, author Nate Chinen explores the role that the Global Citizen Festival in New York City’s Central Park, has in making a difference.


The program, the author writes, was hosted in September, and for the second consecutive year drew a full crowd of 60,000. Focused on the mission of ending poverty in the world, the program is not only a behemoth musical concert, but an informational, powerful congregation, timed (no doubt for the symbolism) to coincide with the United Nations General Assembly and the annual gathering of the Clinton Global Initiative. Featuring artists like John Mayer, Alicia Keys, The Kings of Leon, and Stevie Wonder, the Festival brought national attention to issues that might otherwise be ignored or minimized.


Interestingly, Chipen told readers, most of those 60,000 tickets were not purchased, but rather earned. Anyone who wanted to attend the concert could register on the organization’s website, and rather than pull out their credit card, was prompted to complete tasks related to building awareness around the Global Citizen Festival’s primary goal, to end extreme poverty.


In his review, Chipen praises the artists for their meaningful lyrics and powerful presence, noting John Mayer’s timely performance of “Waiting on the World to Change,” and Alicia Keys’ strong presentment of the lyric, “I’m here to make a statement.” But most notable, he argues, was Stevie Wonder.


Poverty wasn’t the only issue on Wonder’s agenda, however. According to the article, he told the crowd, “We must do something about the gun laws in this country,” before diving into a cover of John Lennon’s quintessential reflection on idealism, “Imagine.”


According to the article, Wonder proclaimed to the crowd, “We are global citizens, we’re gonna change the world.”


via Bevans Branham Non-Profits & Humanitarian http://bevansbranhamnonprofit.com/music-with-a-message-about-poverty/








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Tuesday, November 12, 2013

Venture Capital Deals Jump 12% in Q3: Uber Leads the Way

From Bevans Branham of Palm Springs, CA:


Uber, a popular on-demand car service company, has a bit more cash-on-hand after this year’s third quarter investments.


According to an article posted on VentureBeat.com, Uber received $258 million in the third quarter of 2013, which made the organization #1 for venture capital raised in that time period; this in a market where over 10,000 startups received $7.8 billion in funding from venture capitalists.


bevansbranhamVCThe article goes on to break down VC spending by industry, but overall, the author writes, the market saw a 12% increase in investment from the second quarter, as well as a smaller increase when compared to 2012 numbers.


But the most important statistic, he argues, came out of the software industry, which received more investment money than in any quarter during the last 12 years. This record number manifesting in $3.6 billion in investments, which, according to the article, shows a 23% jump from the second quarter.


Why such a large increase? VentureBeat attributes some of the leap in funding to major deals such as $196.5 million for Palantir, a data analysis software company; $80 million for Clarabridge, which provides software to analyze unstructured data; $70 million for an organization called Deem, responsible for making business management software; and $65 million for Toa Technologies, a firm the produces mobile workforce software.


The article also discusses a report conducted by PriceWaterhouseCooper, The National Venture Capital Association, and Money Tree, in which Mark McCaffrey of PwC told reporters, “It’s an exciting time to be an entrepreneur with a software company… The continued increase in valuations for innovative and disruptive technologies in software-related companies, coupled with the increase in exit activity, is driving venture capitalists to make more investments in this space.”


And investors are even more optimistic about the future. According to the article, not only will 2013 investment numbers likely trump the previous year, but many of these investments, particularly in software fields, reflect early-stage funding. In other words, there’s good reason to believe the numbers will be on the rise in the near future.


“We are balancing this optimism, however, against the recognition that VCs are still trying to gain exits for the previous generation of companies,” John Taylor of the National Venture Capital Association told reporters. “There is some improvement on that front, but we would like to see it strengthen even further.”


Biotech was a distant second in terms of industries, the author writes, raising $852 million in the third quarter.


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Thursday, October 10, 2013

Helping Save the World with Environmental Non-Profits

Bevans Branham on Environmental NonprofitsIf you’re going to help the world, you deserve to be happy when doing it. It’s not what you’ll always get, but you do deserve it. If you’re not happy about the non-profit work environment you’re in or the non-profit work you do, you don’t have to continue working there. Believe it or not, there are many alternative organizations where your work can feel more fulfilling. Here are some great organizations to work for:


1.(Red)


(Red), headquartered in New York, is trying to give birth to the first aids-free generation by 2015.


Employees love working for the company because it’s partnered with countless iconic brands (like Apple, Coca Cola and Converse), whose priceless marketing advice has allowed (Red) to raise money and awareness for the Global Fund. It’s a company where charity and creativity has intertwined.


2.Charity:water


Charity:water, headquartered in New York, is trying to bring clean drinking water to people in need.


Everyday, employees are able to see the people they help. The offices are decorated with photos of the peoples whose lives the organization is changing. So every employee knows they’re making a difference.


3.Kiva


Kiva, headquartered in San Franciso, is trying to provide microloans to the world’s poorest people so they could go to school, develop businesses based on a product or service, and do anything that would help their local economies grows.


The company provides free massages, yoga, snacks and a monthly recess for its employees. The culture of having fun and caring for each other creates a positive environment that many discouraged people working for non-profits need to keep working.


When running a non-profit, the cause will not be enough to keep workers happy. Those workers are humans; they want to be creative, they want reassurance that their work has value and they want to have fun. If being in a non-profit gave people a better sense of value, maybe more smart and motivated people would work for them.


via Bevans Branham Non-Profits & Humanitarian http://bevansbranhamnonprofit.com/helping-save-the-world-with-environmental-non-profits/








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Friday, September 20, 2013

Are Philanthropists Getting a Bit Too Ambitious?

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Bevans Branham PhilanthropyYou can’t help people you don’t listen to. You can’t teach Bobby calculus if you ignore his lack of algebra. You can’t teach Joe to appreciate literature if you ignore his inability to read. The more you try to help people without asking what they need, the more of a self-absorbed pinhead you become.


When philanthropists do charity, they have to be humble in the way they help others. Real charity requires collaboration and communication with locals. It requires understanding that just because a certain program worked in region A, it doesn’t necessarily mean it will work in region B. It requires acceptance that somethings are just beyond the will and comprehension of any one individual except when that individual can listen to others. For a charity to be effective, it will require forethought.


Don’t build roads if people have nowhere to go. Don’t give books if people don’t know how to read. Don’t donate free clothes if it will leave half the locals unemployed. Analyze and contextualize what people need; then you can help them.


With all the money given to the world’s poor, you’d think world hunger would’ve been eradicated by now. But this money is simple charity; it’s giving money without thinking where that money goes. These donors have a lack of understanding and involvement with the people they are trying to help. They ignore the channeling issues, the political barriers, the corruption and the unintended consequences that make these donations ineffective. If you want to help the world, you have to do your research, you have to be responsible in the way you help and you have to make sure you’re actually making a difference.


Anything we do has unintended consequences, especially if it affects a large number of people. If you want to be important enough to leave a mark somewhere, it will have to be somewhere local, where you have the time and energy to listen to people, to learn their histories and to leave something that would have permanent benefit. But if you want to save half of Africa, maybe you should stop being a superhero and work with others to achieve your good intentions. Together, those others know a lot more than any one individual is capable of knowing.


via Bevans Branham http://bevansbranham.org/are-philanthropists-getting-a-bit-too-ambitious/








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Thursday, September 12, 2013

Venture Capitalist: Energy Storage for the Future

From Bevans Branham of Palm Springs, CA:


VCBevansBranhamCalifornia passed a bill stating that one third of their total energy supply must be in the form of renewable energy by the year 2020. This bill has pushed major venture capitalists such as Peter Thiel and Vinod Khosla as well as major corporations like General Electric CO and Microsoft Corp to fund various different projects. Thiel and Khosla have invested money into compressed air as a means of energy storage. The idea works in tandem with windmills, energy is generated by the mills which are then funneled beneath the earth as compressed air. The compressed air is stored in a geologic storage structure, and when the air is needed it is funneled back to the surface and heated to produce electricity.


Energy storage is considered the “Holy Grail” as studies show that in California; grids have 51 gig watts of peak capacity for heat to boost air conditioning demand even when it only requires two thirds of that amount for the majority of the year. Unfortunately, the cost of building a battery substitute for the current natural gas powered plants is a major deterrent. Major storage companies such as A123 and Flywheel maker have already filed for bankruptcy. This doesn’t even account for the once available government subsidies which have since then run dry. However, the issue still remains that a substitute form of energy storage must be utilized by the year 2020. With venture capitalist funding the projects, the challenge becomes more business oriented which will hopefully promote the severity of the need for renewable energy.


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Thursday, June 20, 2013

Lindsay Branham – The Heart of a Humanitarian

Lindsay Branham- Helping Rebuild Thailand Lindsay’s dynamic career as a humanitarian began early in her life. Before she completed her undergraduate work at USC in journalism, at spring break, she gathered a group of compassionate companions and flew to the beaches of Thailand to help rebuild some of the homes destroyed by the historic tsunami of December, 2004. Before she returned to Bankok to fly home, she gave away all her remaining money, forgetting that she owed airport tax. The generosity of an American businessman who overheard her telling the story, got her back safely.


That summer, after graduation, she volunteered to spend 6 weeks at an orphanage in Uganda. It was there, in a small village, that she met refugees from surrounding African countries, fleeing oppression and injustice, and first heard about the horrific abduction of children as young as 6 years to serve as “weapons of choice” and soldiers for the murderous madmen of the Lord’s Resistance Army.


Lindsay BranhamShe moved to Lake Kivu in the DRC to serve with the non-profit organization, Food for the Hungry as International Media Director, and became very familiar with the destruction and damage to not only the children, but to their families and communities.


Her heart ached to help, to heal, and to reconcile these innocents.


Discover the Journey:


Lindsay subsequently co-founded Discover the Journey and has filmed and photographed many of the children affected by the LRA violence, and has even been instrumental in freeing some of them from captivity. Her images have been seen by many and used by broadcast media to illustrate the crisis in Congo, surrounding countries and around the world while also serving as a CNN and BBC contributor.


Lindsay BranhamHer dedication to reintegrate and reconcile these children has led to her innovative “Mobile Cinema” project, funded by the Harvard Humanitarian Initiative, seeking to restore the traumatized young people to peaceful lives in their villages and homes, and overcome negative stigma, by using their own stories for local expression and healing. There has been significant success and Lindsay’s work is being expanded into CAR and other regions where children are being victimized and traumatized by violence and war. She introduced the story with word and pictures in her compelling piece,

http://mobilecinema.dtj.org/blog/2013/2/8/space
, which details the lives and challenges of the families she’s worked with in her extensive research and travel to the war-torn areas.


The impressive and exciting results are extensively outlined in The Harvard Humanitarian Initiative publication: click here.Lindsay Branham- Harvard Humanitarian Initiative


She has loved, cared and written about other children in crisis in other parts of the world as well, including the American southwest, where children suffer poverty and malnutrition and the orphans in Haiti after the devastating earthquake of 2010. She helped produce an award winning documentary with Soledad O’Brien and CNN, “Rescued”.


Lindsay Branham- Rescued on CNNIn 2005, Lindsay co-produced a documentary with the New York Times about the corporate cover-up of responsibility for fatal accidents at railway crossings, which won the Pulitzer Prize for journalistic excellence.


Her work can be seen on her website: artisandelapaix.com.


Lindsay’s words and images captivate and inspire, and her heart to make a difference has changed the world in powerful and positive ways, she’s truly an Artisan de la Paix – a remarkable artist for peace!!!!!


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